Fresh Brothers pizza chain expanding beyond Southern California after sale to Craveworthy Brands [Los Angeles Times (CA)]
Shake Shack, Inc. Class A (SHAK)
Last shake shack, inc. class a earnings: 2/24 04:05 pm
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Source: Los Angeles Times
Founded in 2008, the popular pizza chain currently has 25 locations from Los Angeles to San Diego including shops in Manhattan Beach, Brentwood and Hollywood. The operation was appealing to Craveworthy Brands, which operates 15 restaurant brands with 225 locations nationally, said Chief Executive Gregg Majewski. Majewski declined to disclose how much Craveworthy Brands paid to acquire Fresh Brothers. Under Craveworthy's franchise model, new Fresh Brothers pizza locations will be independently owned, he said. There are plans to open a Fresh Brothers in the Chicago area and begin franchising in other states by March, Majewski said. And while he eventually hopes to make some inroads in Florida and other states, Majewski said he doesn't have plans to make an aggressive push into the Northeast. “We're going to work our way east from Los Angeles and west from Chicago, and we'll meet somewhere in the middle when we're done,” Majewski said. He also plans to expand the Fresh Brothers
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