EXCLUSIVE: Keke Palmer Is Bringing Her Storytelling Skills to Revlon's Creme of Nature — as Chief Brand Officer [Yahoo! Finance]
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH)
Last sally beauty holdings, inc. (name to be changed from sally holdings, inc.) earnings: 2/6 06:45 am
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Source: Yahoo! Finance
The actress, musician, podcast host and KeyTV founder has joined Revlon-owned natural hair care brand Creme of Nature as its first chief brand officer. More from WWD In the role, Palmer will “be instrumental in shaping how we communicate our overall brand to the end consumer,” said Chandra Coleman, head of marketing for hair and personal care brands at Revlon, adding, “her creative input will be invaluable as we strive to innovate and stay ahead in the market.” For Palmer — who, like Creme of Nature, is a Chicago native — a key aim is to ensure the brand resonates with a new, younger generation of textured hair care consumers via messaging, packaging and marketing updates. “I grew up with Creme of Nature — it's one of those brands that has always been there not just among my family, but my community,” said Palmer, whose own journey toward embracing her natural curls culminated in a 2017 “big chop” which aimed to “see if I could reestablish what I thought beauty was without al
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SBH
Earnings
- 11/14/24 - Beat
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Sec Filings
- 11/19/24 - Form 4
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