EXCLUSIVE: Rakuten Launches Invite-only Membership Program for Luxury Shopping [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
global.rakuten.com/corp/investors
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Source: Yahoo! Finance
Called Rakuten+, the program will allow invite-only shoppers to earn 10 percent cash back from participating brands and retailers year-round. The program is meant to be a channel for luxury brands to speak directly to shoppers, and participating designer brands will be able to leverage the higher cash back offers to grow their audiences and inspire repeat purchases. More from WWD Alo Moves Taps Oscar-winning Visual Effects Artists to Create Volumetric 3D Classes for Meta Quest 3 Stefano Ricci Explores Cambodia for Spring '25 Campaign WagWell Is Bringing Beauty Industry Standards to the Pet Wellness Business Dana Marineau, chief marketing officer at Rakuten Rewards, said that as a company whose core audience is Millennial women, Rakuten recognizes the significant role that designer and luxury retail plays for its members. With that in mind, the company has made substantial marketing investments to this audience and aligned itself with top designer brands. Julie Van Ullen,
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