Rakuten Advertising's Affiliate Intelligence Delivers AI-Driven Capabilities to the Affiliate Industry [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
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Source: Yahoo! Finance
NEW YORK May 29, 2024 /PRNewswire/ -- Rakuten Advertising , the leading global affiliate marketing network, revealed product and organizational updates to realize the company's Affiliate Intelligence vision. Focused on expanding the use of data and AI to aid human intelligence, Affiliate Intelligence is an ongoing initiative to stimulate growth in advertiser and publisher relationships with solutions that build on innovative insights and strong industry partnerships to enable exceptional campaign performance. "Affiliate Intelligence is changing the way we think about innovation, products, partnerships and so much more," said Nick Stamos , CEO of Rakuten Advertising. "Affiliate marketing will always be an industry that relies on networking and relationships. Affiliate Intelligence will help the industry thrive by leveraging technology to build on the human side of the business, helping create the strongest possible relationships between advertisers and publishers." As part of its
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