WNBA viewership soars to new record, while attendance hits more than two-decade high [CNBC]
Paramount Global - Class A (PARAA)
Company Research
Source: CNBC
Viewership spiked to more than 54 million unique viewers across various networks and platforms, including ESPN, ABC, CBS and Ion. In addition, game attendance soared to the highest in more than two decades, along with growth across social media and merchandise sales. The Women's National Basketball Association's viewership and attendance boomed during the 2024 season, as the league's popularity soared due to young stars like Caitlin Clark and Angel Reese. The league's games drew more than 54 million unique viewers , an all-time record, across various networks including Disney 's ABC and ESPN, Paramount Global' s CBS, E.W. Scripps' Ion and NBA TV, among others, according to data the WNBA released on Friday. In addition, WNBA game attendance hit its highest level in 22 years, and grew almost 50% from the 2023 season, according to the league. There were 154 sellout games during the year, more than triple the 45 sellouts in 2023. The explosive metrics and popularity this season
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