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0.00152439024390241 0.00304878048780495 -0.000304878048780454 0.00152439024390241 0 -0.00347560975609758 0.00152439024390241 0.00762195121951217
Stock impact report

Why Cisco Says Company Values In Marketing Messaging Are ‘Everything' [Forbes]

ON24, Inc. (ONTF) 
Company Research Source: Forbes
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. AI isn't just being used by firms that market to consumers. It's also becoming popular among B2B companies, according to a study released last month by AI marketing and personalization platform ON24. The vast majority of B2B marketing arms said they either use AI (53%) or plan to (33%). The same proportion believes AI can help their revenue performance, allow greater scale and personalization, make automation more efficient and effective, and improve the buyer experience. Different B2B industries seemed to have the same enthusiasm for AI , but financial services companies were using it the most. Two-thirds said they already use AI, and nine in 10 say they will integrate it next year. AI use and plans seemed relatively similar across company revenue size as well. About h Show less Read more
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