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-0.000783944810285311 -0.000783944810285311 -0.000940733772342351 -0.000470366886171231 0.000783944810285423 0.0010975227343995 0.00297899027908443 -0.00423330197554086
Stock impact report

Southwest Just Announced a Change to Its Loyalty Program — and It's a Win for Passengers [Yahoo! Finance]

Southwest Airlines Company (LUV) 
Last southwest airlines company earnings: 4/28 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.southwest.com
Company Research Source: Yahoo! Finance
Frequent flyers of Southwest Airlines will have new ways to earn loyalty status in 2025. The airline recently announced updates to its Cash+Points program, which allows passengers to redeem points in combination with a cash payment when they don't have or don't want to use all of their points on a ticket. The changes include providing loyalty points for the cash portion of the redemption booking, and other perks. Currently, travelers do not earn Rapid Rewards points on cash payments toward a mileage ticket, but after January 1, 2025, points can be earned on the cash portion. The Dallas-based airline originally introduced the cash and points program in May 2024 , which provided members of the loyalty program to use as little as 1,000 points with cash subsidizing the remainder of the ticket's value. Southwest Airlines confirmed the changes in a statement to Travel + Leisure, and said that the latest updates are part of a “reimagining” of the airline's customer experience. “Rewa Show less Read more
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