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Stock impact report

PETERMAYER ENTERS ITS JOY ERA [Yahoo! Finance]

Lumen Technologies, Inc. (LUMN) 
Company Research Source: Yahoo! Finance
That's exactly the question that prompted PETERMAYER to renew its purpose and redefine its mission statement: to make the world a more joyful place one brand moment at a time. Starting today, the New Orleans -based agency is showcasing its new purpose with an updated website , the launch of its always-on insights program, the Brand Joy Lab, and an appearance by CEO Michelle Edelman at this year's Cannes Lions International Festival of Creativity In today's information-overloaded world, marketers are challenged with meeting the needs of consumers who are overwhelmed by the media and drowning in daily doom scrolls. But PETERMAYER saw a silver lining in the relationship between brands and consumers, leading to an initial and happy hypothesis: Would brands focused on bringing joy perform better than others in the market? After a year and more than 4,000 survey participants in the Brand Joy Lab, they found the answer and it was a resounding yes: There was an 80% correlation between the j Show less Read more
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