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Stock impact report

Denny's leans into Mexican virtual brand [FOX Business Network]

Denny's Corporation (DENN) 
Last denny's corporation earnings: 2/11 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.dennys.com
Denny's Corporation will expand its Mexican-inspired virtual brand this year as part of a bid to capitalize on off-premise dining more. CEO Kelli Valade said Monday the parent company of Denny's and Keke's Breakfast Cafe will add Banda Burrito to more than 200 locations in California "over the next couple of months." Almost 100 locations offered the virtual brand during the first quarter, according to a recently-published slideshow from Denny's. The new Banda Burrito offerings "will be in California because we saw the unique opportunity to offer this in ways to offset the impact of AB 1228 and just provide this new option for guests and franchisees," Valade said. "When we offered it to our franchisees in California, operators were quick to sign up, given the perfect timing and the fit of the Banda offerings." Denny's wants to bring Banda Burrito elsewhere in the U.S. after it finishes launching the virtual brand in California, according to Valade. That will likely begin in 20 Show less Read more
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