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Stock impact report

LG Ad Solutions the Latest Industry Leader to Join Innovid’s Harmony Initiative

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Business Wire
Early Adopter, PMG, to Roll Out Harmony Direct Across Client PortfolioInnovid Harmony Wins AdExchanger Award for Most Innovative TV Advertising Technology NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimize advertising at the infrastructure level.Earlier this year, Innovid launched Harmony to bring together industry leaders to work collaboratively to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers across CTV and digital. As part of the initiative, Harmony Direct streamlines the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste. Show less Read more
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