In data: Purified unveils circular shoe as sector interest in biomaterials grows [Yahoo! Finance]
Allbirds, Inc. (BIRD)
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Source: Yahoo! Finance
These two materials are said to be proven to provide "micronutrients that enable future plant growth" when buried towards the end of life. Purified explained that Hevea represents the brand's next step to counter the landfill crisis perpetuated by the modern shoe industry and replacing fossil-derived materials with biobased alternatives. NFW's Mirum has been described as the world's "first" plastic-free, high-performance alternative to leather. Where most 'vegan' leathers are plastic and harmful to the environment, Mirum is made from plants, minerals and NFW's patented biocurative. The Hevea shoe's sole is made from Pliant, also described as the world's "first" naturally cured rubber outsole derived from the Hevea tree. Purified highlighted that both biomaterials, natural and non-fossil-fuel-derived, are hand-sewn together in Portugal with cotton threads, culminating in a naturally circular shoe that can be "safely returned to the earth" with Purified's takeback scheme and NF
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