20 Unique And Effective Cold Outreach Strategies [Forbes]
ADECCO GROUP AG UNSP/ADR (AHEXY)
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Source: Forbes
While some prospects may naturally discover you through mutual connections or your shared content, others may never get the opportunity unless you make the first contact. Though a cold outreach approach can feel daunting, it can also help you make meaningful business connections and, ultimately, boost your organization's success. Below, 20 members of Forbes Business Development Council share some unique and effective cold outreach strategies to entice your prospects. 1. Practice 'Smart Brevity' In finance and professional services, many of us are experimenting with Smart Brevity (coined by Axios), which is a communication mechanism for concise but impactful written communication. In an attention economy where we are often inundated with emails and other notes, Smart Brevity can be a way to cut through the noise; the goal is to be concise while still communicating your value prop. - Rishi Sharma Stout 2. Invite Industry Leaders To Share Their Expertise Through a podcast I run
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