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Stock impact report

Reebok Pump Mastermind Discusses Tech's Move To Tennis [Forbes]

ADIDAS AG S/ADR (ADDYY) 
NASDAQ:AMEX Investor Relations: adidas-group.com/en/investors/overview
Company Research Source: Forbes
When Paul Litchfield was tasked by Reebok owner Paul Fireman to create something fresh for the basketball market, Litchfield, his team and an outside industrial design firm landed on a concept that has enthralled the sport for 35 years, the Reebok Pump. But the Pump not only struck a chord in basketball, it also gripped the tennis world. Litchfield goes in-depth on the creation of the original Reebok Pump ahead of the 35-year anniversary in November and the pump's transfer into tennis. Plus, he still marvels at the fascination. “It was a long time ago,” the Boston native tells me. “I am super proud of it and really happy with the product and what it became. The intent was just to do my job and do it well. It worked out pretty well.” The Reebok Pump technology may have started in basketball, but tennis soon took it on. Dominique ... [+] Williams wore the Pump in the 1990 NBA Slam Dunk Contest and Dee Brown, pictured, made waves wearing them in the 1991 event. (Photo by John Biev Show less Read more
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